Co-ordination of government communications

A central body actively coordinates government communications through cross-ministerial mechanisms such as an overall communications calendar or similar planning tool

Review of the coordination and planning of government communication by a central body, using transparent, practical tools such as a cross-ministerial network and a central calendar or similar planning tool. The coordination tools must be clearly used and regularly updated. The use of coordination tools can be validated through interviews.

A centrally co-ordinated communications strategy is in force

A communications strategy (or similar strategic/planning document or new guidelines, whether internal or published) has been developed over the past two years. The authorities provide an example of a strategy from the preceding three years. A central communications body develops regular (at least every two years) communications strategies (including internal strategic planning documents) that define the government’s communications objectives and its key communications tools or new communications guidelines.

A central body gathers and analyses information on public sentiment/preferences

Opinion survey/feedback reports are prepared at least once a year. The authorities provide an example of a feedback report from the preceding year that was led/commissioned by the communications body.

A central body co-ordinates digital communications activities to ensure that digital communications activities are well co-ordinated

Review of digital media channels to assess the presence of central co-ordination and review of guidelines issued to line ministries regarding digital media activity to ensure consistent and clear communication by various government institutions, in line with the communication strategy. Evidence provided by the authorities can include written guidance or training on digital media policy provided by the central body for line ministries, including provisions for central co-ordination of digital media output.

A central body evaluates the impact of the government's communication activities through regular impact reports

An evaluation report on communications activities has been prepared at least once in the past two years. The authorities provide evidence that communications policy impact is regularly (at least once every two years) evaluated, such as by providing an evaluation report, data analysis, etc.